Kinetic Robot Exhibit

Solving the Integration Puzzle

Together with MESO Digital Interiors we have been co-developing the concept and the realiziation of this robotic product presentation tool for ABB.

The ABB IRB 6640 robo acts as a smart character, who presents solutions for the diverse integration problems in the automation industry. Therefore it rotates its display cube and aligns it in all imaginable positions to the static cube, communicating that all solutions from ABB will fit in all possible combinations.

Software Development and Production
David Brüll

Client
ABB Automation GmbH

Contractor
MESO Digital Interiors, Frankfurt

Context
Automatika Munich, 2012

Documentation Video:
MESO

The robot rotates its cube and aligns it in all imaginable positions to the static cube, communicating that all solutions from ABB will fit in all possible combinations.
The installations uses a total of 10 square monitors with an aspect-ratio of 1:1 with a software defined dynamic rotation and remapping to have the content visible from all sides at the same time.