Interactive augmented reality exhibit

Intuitive Mobility

Our interactive exhibit showcased the concepts on connected and electric mobility by Mercedes Benz. It was first launched for IAA 2017 in Frankfurt and went further on tour.

Creative Direction & Production Lead
David Brüll

Daimler AG

Lead Agency
Atelier Markgraph, Frankfurt

NSYNK Gesellschaft für Kunst und Technik, Frankfurt

IAA 2017

David Brüll, Eno Henze, Alex Henker, Woeishi Lean, Christian Tielmann, Valérie Vogt

Media Assets
Acht Imaging, Frankfurt

Kristof Lemp

Documentation Video:
NSYNK Gesellschaft für Kunst und Technik

We used AR technology with vvvv and Unity to create this installation. The experience had three main hotspots 'Autonomous Driving', 'Shared & Connected' and 'Electric Drive'. By sliding the Screen the visitor could choose one of the topics and deep dive into the story by rotating the the turntable with the car model. In his way, we made the invisible features of the the electric cars of the future visible and explorable.