Our interactive exhibit showcased the concepts on connected and electric mobility by Mercedes Benz. It was first launched for IAA 2017 in Frankfurt and went further on tour.
Creative Direction & Production Lead
Atelier Markgraph, Frankfurt
NSYNK Gesellschaft für Kunst und Technik, Frankfurt
David Brüll, Eno Henze, Alex Henker, Woeishi Lean, Christian Tielmann, Valérie Vogt
Acht Imaging, Frankfurt
NSYNK Gesellschaft für Kunst und Technik
We used AR technology with vvvv and Unity to create this installation. The experience had three main hotspots 'Autonomous Driving', 'Shared & Connected' and 'Electric Drive'. By sliding the Screen the visitor could choose one of the topics and deep dive into the story by rotating the the turntable with the car model. In his way, we made the invisible features of the the electric cars of the future visible and explorable.